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Not everyone needs to have an opinion on AI
Too many organisations feel compelled to speak out on matters outside their control
iPhone 16 First Look: While We Wait for Apple Intelligence, Check Out These Buttons
Our columnist tried out all four new iPhone models. She understands why the AI software is still in beta—but the battery life and new controls are also worth the look.
Apple launches iPhone 16 as it bets on AI future
Tech group seeks to put new tools at centre of its flagship smartphone in effort to entice customers
Apple Unveils an AI iPhone
The company, which has faced slumping sales in its signature product, released the iPhone 16, with an upgraded Siri, AI text editing and photo-recognition tools.
How to Get A.I. Features on an Older iPhone Model (and Skip the Upgrade)
Apple is using Apple Intelligence, a suite of tools for generating images and text, to upsell the iPhone 16. But you can get similar features elsewhere.
How the iPhone 16 and iPhone 16 Pro Compare With Last Year's iPhone 15
The new lineup features better cameras, bigger screens and a new button. But the generative-AI Apple Intelligence will show off the devices’ biggest advances.
Apple banks on AI to boost sales of new iPhone 16
The firm says its new handset has been built for artificial intelligence as it looks to regain its edge.
Apple banks on AI to boost sales of new iPhone 16
The firm says its new handset has been built for artificial intelligence as it looks to regain its edge.
Apple banks on AI to boost sales of new iPhone 16
The firm says its new handset has been built for artificial intelligence as it looks to regain its edge.
Everything Apple’s event unveiled from the iPhone 16 to new AirPods
AI-forward iPhones, sleeker Apple Watches and AirPods that double as hearing aids will go on sale soon, Apple says.